If you're tired of playing the social media game and want to build an engaged, loyal audience that actually belongs to you—this course is for you.
“Kourtney was such a huge help in guiding me through Substack and setting everything up for a smooth launch. Her insights into the platform and thoughtful guidance made the process feel effortless. I’m so grateful for her support and the care she brought to every step.”
— EMORY HALL, Best-Selling Author, Creative
Digital Tools & AI Technology
A COMPETITIVE ADVANTAGE
We leverage advanced digital tools and exclusive platform access to put your brand front and center.
✔ Precision targeting & real-time performance tracking—so every dollar spent is maximized
✔ Unique access to top-tier platforms like Google, Amazon, and premium ad placements
✔ Multi-platform campaign execution across social, search, and beyond
Why you should care about….
Here we talk about data for substack…
We take a full-funnel approach—from awareness to conversion to retention—ensuring your audience is nurtured and primed at every stage of their journey.
✔ Custom ad strategies built to match your business goals, audience, and budget
✔ A team of industry veterans blending strategic thinking, creativity, and data-backed decision-making
✔ Expert campaign management to continuously optimize and scale for the best results
Show up less, make a big impact
LAST,
At Authentic Audience, we know that if you enjoy your marketing strategy, you will show up consistently. Substack is the only platform that allows you to build, nurture, and monetize an audience without fighting for visibility or trying to please an algorithm. It rewards consistency, connection, and creativity—giving solopreneurs and creators the freedom to show up their way.
Ready to launch your Substack??
Let’s craft a strategy that drives the results you want.
Who is this for?
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¹ Creators who want a new channel
Creators who want to build their dream audience and OWN it. Substack lets you skip the algorithm games, so you can focus on what matters: creating content that resonates with your audience.
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² Freelance Writers
Utilize our exclusive digital tools for precise targeting, optimal ad placements, and real-time performance tracking.
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³ Want a new revenue stream
In additional to the standard social media platforms (Meta, TikTok, Pinterest), you’ll gain access to premier marketing platforms like Google and Amazon, positioning your brand alongside industry giants.
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⁴ Service Providers
Our proprietary technology supports digital ad buying decisions across multiple dimensions of campaign design, optimization, and quality assurance. This ensures that your campaigns are not only effective but also efficient and adaptive to changing market conditions.
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⁵ Brand Awareness
Our transparent, real-time reporting system provides you with daily insights into your campaign performance. Monitor key metrics and make informed decisions based on up-to-date data, focusing on the KPIs that matter most to your business.
Why We Love Substack
BECAUSE IT ALLOWS YOU TO…
Take control of your audience—no more relying on ever-changing algorithms
Share your ideas in a space designed for deep connection, not just quick engagement
Build a newsletter that feels like you—without the pressure to go viral
Turn readers into loyal fans and paying subscribers
Create a long-term, sustainable content strategy that grows with you
Dive In ↴
Dive In ↴
High Level Details
✓ A fully set-up Substack publication with all the right CTA
✓ A 90-day content & growth strategy tailored to your goals
✓ Clarity on when to turn on paid subscriptions (and how to do it right)
✓ CTA and conversion copy support for growing your free & paid audience
✓ Confidence in how to use Substack as your long-term, sustainable marketing strategy
Inside the Course
This is a self-paced course with video lessons, screen recordings (so you can actually see how to use Substack), and a fillable workbook to map out your strategy.
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Module 1: Understanding Substack
In this opening module, we’ll explore why Substack is more than just a place to publish, it’s a space to reclaim your creative voice. Unlike traditional social media, Substack gives you ownership of your audience and freedom from the algorithm, so you can grow intentionally without chasing likes or playing by someone else’s rules.
We’ll walk through real platform data, current trends, and what’s working for top creators so you can build with clarity and confidence. You’ll learn how people are using Substack to grow niche communities, generate revenue, and write from a place of alignment—not urgency.
By the end of this module, you’ll understand how Substack fits into your bigger business or brand and why now is the perfect time to begin.
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Module 2: Creating your Publication
This module helps you move from idea to implementation. We’ll start with deep creative exploration to clarify your vision, your why, your themes, and the readers you want to serve. Then, we’ll walk you step-by-step through naming your Substack, writing your About page and welcome emails, and gathering all the visual and technical assets you’ll need to confidently launch. You’ll define your content pillars and voice, brainstorm an intro that makes people want to hit “subscribe,” and set up all the backend tech like logos, headers, and email list imports. The goal is to create a compelling, cohesive space that feels like you from day one.
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Module 3: Growth Strategy + When to Turn on Paid
This two-part module dives into both organic growth and monetization strategy: In Part 1, we’ll map out your growth game plan using the three key tools on Substack: Posts, Notes, and Community. You’ll learn how to build meaningful momentum with SEO basics, engagement best practices, and a consistent, sustainable content rhythm. We’ll cover frequency, content structure, and how to make your writing discoverable by the right audience.
In Part 2, we’ll talk money, with heart. You’ll explore the three core monetization strategies (grow first, accept donations, launch paid), and determine which is right for you based on your audience and goals. Whether you’re just starting out or ready to flip on paid subscriptions now, we’ll walk you through pricing, messaging, and value-based framing so your audience is excited to support your work. This module is all about clarity, confidence, and intentional experimentation.
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Module 4: Prepping your first content + LAUNCH
our Substack is built, your strategy is set, now it’s time to launch with clarity and confidence. In this final module, you’ll write your “hero post” the essential introduction that anchors your publication and welcomes readers into your world. We’ll help you craft a piece that shares who you are, what your publication is about, and why it matters. You’ll also learn how to prep and schedule your first few posts, create momentum, and communicate your launch with intention. This isn’t about being perfect, it’s about being present, consistent, and ready to grow.
I Want In↴
I Want In↴
Meet Your Instructor
Hi, I’m Kourtney — Head of Operations at Authentic Audience and your go-to Substack strategist.
I’ve helped dozens of clients successfully launch, grow, and monetize their Substacks, whether they’re starting from scratch or scaling something big. I believe in thoughtful, values-driven content that builds community and drives results.
As an introverted extrovert, Substack is my favorite kind of platform. It lets you show up, share your message, and grow your audience without the noise of constant posting or performative pressure. Just real connection, delivered straight to the inbox—from your favorite chair.
Why take this Course
Because building a real, engaged audience is the ultimate marketing strategy. With Substack, you can create lasting connections with your readers, build trust, and convert them into loyal subscribers—without relying on the whims of social media algorithms.
This course gives you the tools and strategies to build your Substack from the ground up, set your content strategy for the first 90 days, and leverage paid subscriptions when you’re ready to scale.
YOU’LL LEARN HOW TO:
Craft a publication that stands out
Create content that speaks directly to your audience’s needs
Develop a growth strategy that feels aligned to you and your vision
Convert readers into paying subscribers with ease
1:1 Substack Strategy
If Substack sounds like it is for you, but you aren’t a self paced course girlie, we also offer 1:1 set-up support designed to ensure you launch with clarity, confidence, and a strong foundation for long-term growth.
HERE IS WHAT WE OFFER:
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Before our strategy session, you’ll fill out an intake form so we can get clear on your goals, audience, and content themes. Based on your responses, we’ll outline an initial strategy to bring to our call.
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In this deep-dive session, we’ll refine and perfect your publication’s vision—ensuring it aligns with both your authentic voice and market positioning. We’ll finalize the name, subscriber entry points, and key content pillars to set the foundation for success.
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After our strategy call, you’ll receive:
✹ A clear 90-day content roadmap, including post topics, cadence, and weekly themes for notes to create synergy with your publication.
✹ A list of which publications to connect with regularly.
✹ A step-by-step plan for when and how to introduce paid subscriptions.
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Once your publication is outlined, we’ll handle:
✹ Writing and designing all welcome emails, your About Page, and strategic call-to-actions.
✹ Optimizing the header, footer, and subscriber journey to build a warm audience.
✹ A video walkthrough of the backend so you can seamlessly update and manage your Substack moving forward.
ENJOY A SLOWER MARKETING CHANNEL