Where your marketing finally clicks.
Clear, honest marketing and business education to help you refine your message, build your funnel, and call in your dream clients.
SHIFT into Self-Promotion
Foundations: Modern Marketing Mini-Course
SUBSTACK: The Course
You’re the best thing I ever did for my business.”
— TIFFANY, Founder, Aud & El Apothocary
Make the SHIFT ↴
Make the SHIFT ↴
BEST-SELLING, SIGNAUTRE COURSE WITH KRISTA RIPMA
Shift into Self-Promotion
Take control of your success with the SHIFT Course designed for creators and entrepreneurs. You'll craft your personal brand messaging, signature method, social media strategy, and marketing funnel—all rooted in authentic self-promotion, service, and self-love.
The cirriculum includes 6 self-paced, in depth lessons, including mindset work, marketing tactics, and tools execute your new self-promotion strategy.
Homework assignments and worksheets designed to empower you in crafting impactful messaging, irresistible offers, and captivating new copy.
Thoughtfully curated resources to support your journey included meditations, playlists and reccommeded reading.
A customized dashboard, with easy access to all course materials, resources, and more!
An invitation to a quarterly hot-seat coaching session + Q&A with course creator, Krista Ripma.
"Self-promotion can feel daunting, yet thanks to Krista's profound guidance and wisdom, I've come to realize that promoting one's own work and art can be a form of prayer. It's a profound act in service to the creativity that flows within us, and without it, our cherished offerings might remain unheard in the world."
— EMORY HALL, Best-Selling Author, Creative
Krista is truly the business whisperer. She provided some wonderful and clear next steps to implement so that my business can thrive and grow over the next few months and beyond. The support doesn’t stop. I have her wonderful launch plans, guides and online courses to keep me on track!! Highly recommend working with Krista."
— Hannah Crerar
“While participating in the self-promotion course, I was inspired to offer my clients a black Friday discount. I had tried this in the past with no results and decided Black Friday sales didn't work. This time I use the principles that Krista taught me and had a wildly successful black Friday sale. I was able to earn an entire month's revenue goal in 48 hours. I'm so glad that I tried again and utilized the methodology that Krista teaches. I will always offer a black Friday sale going forward now that I truly know how to offer it.”— Natalie
✓ A fully set-up Substack publication with all the right CTA
✓ A 90-day content & growth strategy tailored to your goals
✓ Clarity on when to turn on paid subscriptions (and how to do it right)
✓ CTA and conversion copy support for growing your free & paid audience
✓ Confidence in how to use Substack as your long-term, sustainable marketing strategy
A MODERN Marketing Mini-Course
FOUNDATIONS
for creators, entrepreneurs & service based businesses to:
→ build authentic relationships with future clients
→ craft unique & high value offers that sell
→ attract more of the people you are here to serve
Class 1: Crafting Unique & High Value Offers for Your Business (You)
Class 2: Attracting Your Dream Clients, Authentic Messaging & Marketing (Them)
Class 3: Building Relationships, Nurturing & Selling to Your Audience (Us!)
“As someone who does not excel at all in business building or marketing, Krista was able to provide me an abundance of information and resources that I will be able to utilize and grow into at my own pace. I learned so much in Marketing Fundamentals that I now have a good overview of what marketing for a small business, especially in the digital or online environment, is all about. I can't wait to continue to implement all the knowledge, tools, and resources that Krista has provided me and watch my business grow and thrive. I highly recommend this course for anyone who needs a good education and some hand-holding to take your business to the next level!”— Rachel P.
Unlike other marketing professionals I’ve worked with in the past, Krista encourages me to dial up my shine instead of dimming down and to play big rather than tempering expectations. For the first time in my work life, I feel like anything is possible. The energy and inspiration I’ve experienced while working with Krista has felt nothing short of magical.”
— Zoe K, Full Spectrum Doula
your roadmap to resonance
Authentic
Attraction
Jam-packed with our tried and true methods, this guide is your exact framework for creating a captivating and high-converting freebie funnel, so you can scale and nurture your dream audience.
40+ Pages
inside!
Social Ads 101
YOUR GUIDE TO AUTHENTIC ADVERTISING
30 PAGE FREE GUIDE
Learn the basics of paid ads to gain confidence in growing your business’ digital presence beyond organic reach. Because let’s face it, these days it pays to stand out online.
Sign up to get instant access ↴
The Modern Marketing Series: Each 3-part mini-course is tailored to a specific business model: Ecomm, Service-Based, SaaS, and Creators & Personal Brands & walks you through mapping your funnel, tightening your offers, and building a realistic 90-day marketing plan you can actually execute.
