Meet the women behind the work.
Authentic Audience is a female-founded marketing agency built by a group of deeply talented, slightly marketing-obsessed women who genuinely love working together.
And people feel that.
Our clients get an entire room of women thinking about their business: asking better questions, sharing ideas, studying the data, obsessing over the details and figuring out how to make the whole thing work better. We are strategic, intuitive, wildly collaborative and very good at what we do.
We care about performance. We care about your people. We care about whether the marketing actually sounds like you. And we care about building campaigns that create real momentum without requiring you to become a completely different person—or spend your entire life online.
We have been collectively marketing-obsessed for well over a decade.
Every woman on this team brings a different brain, background, perspective and zone of genius to the table. Strategy meets storytelling. Creativity meets data. Big ideas meet the operational brilliance required to actually pull them off. It is the combination that makes the work so good.
[ Welcome to our marketing haven ]
The culture behind the campaigns
We celebrate each other loudly. We send voice notes. We share screenshots when the numbers are good. We speak up and give real time feedback because clarity = kindness. We believe creativity needs room to breathe. We believe work can be excellent without being exhausted.
We take the work seriously.
We do not take ourselves too seriously.
And we are always, always rooting for your business.
[ Meet the ladies behind the work ]
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Krista Ripma
Founder / CEO
Born with the Gemini gift of gab, Krista has an incredible talent for turning a conversation about your business into a compelling, revenue-driving digital launch strategy.
She founded Authentic Audience in 2016, coaching hundreds of business owners to find and speak their truth.
Offline, you’ll find Krista playing with her kids in her lush yard or zipping through crossword puzzles in the sunshine.
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kourtney wellette
COO
Kourtney is the architect behind Authentic Audience's operations. She's a double-Virgo (shocking, we know), our organizational witch, deadline queen, and resident Substack strategist who believes every great creative idea deserves an equally great operational plan.
When she's OOO, she's probably renovating her house, hiking, skiing, or taking a very committed nap somewhere without cell service.
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Maddy Heller
Director of Sales
Madison is a natural connector with a sharp eye for your brand’s potential. She blends intuition with sales strategy to spark genuine relationships and aligned growth paths for our clients.
She’s a Taurus, so naturally coded for sales… bringing warmth, trust, and a unique big-picture vision to every call.
Offline, you’ll find Madison walking her Frenchies w/ iced coffee in hand or brewing up fresh ideas from a sunny corner café.
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Azalea Teuton
Head of community
As our Head of Community, Azalea is the magic behind the scenes... managing the socials you love and the member experience that makes The Authentic Business Club feel like home. From writing killer copy and creating content to welcoming members and keeping our community thriving, she’s passionate about building genuine connections online.
When Azalea isn't dreaming up memes or hyping up our members, you’ll find her on teaching Pilates, backpacking in the mountains, or knitting a new sweater.
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Milly Pierre
Senior Media Buyer
As our Senior Media Buyer, Mily is the calm, analytical brain behind the numbers, always digging into the data, tracking what’s working, and helping us turn performance into a smarter strategy. She brings the perfect mix of laid-back energy and sharp thinking to every account, making even the most complex ad data feel clear, grounded, and actionable.
Offline, you'll usually find Mily on a mission to find the city's best matcha, out on a long walk, or watching one too many true crime series while convincing herself she'll solve the case before the final episode.
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Fernanda barboza
Fractional CFO
As our fractional CFO, Fernanda is the strategic mind behind the numbers, helping us build a business that feels as good as it performs. Through nervous-system-safe cash flow planning and thoughtful financial guidance, she gives our team the confidence to invest wisely, take calculated risks, and scale sustainably.
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Noelle Cochran
Comm. & Automations Lead
Noelle is a Buffalo, NY-based Circle Enthusiast who joined the Authentic Business Club in March of 2026 and has already automated more workflows than she can count. She believes communities are essential to keeping us all connected, and she handles the platform setup, integrations, and behind-the-scenes systems so members can show up and connect with ease.
When she’s not tinkering in Circle’s back end, she’s out enjoying her favorite city with her corgi Rusty, who supervises most decisions and makes sure there are always treats involved.
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Hannah Haug
Social Media & PR Intern
Hannah, our Social Media Intern, is always full of ideas, whether she's dreaming up content, growing our Pinterest presence, or connecting with audiences through outreach and engagement.
She's convinced the best ideas happen with music on and way too many tabs open.
Offline, you'll find Hannah at a concert, watching a good movie, or planning her next adventure with friends.
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Kavya Dadia
Marketing Intern
Blending creativity and strategy, Kavya loves bringing ideas to life through a mix of analytics and storytelling.
As a Marketing Intern, Kavya combines her analytical perspective developed as an Operations Research & Management Science student with a passion for marketing to help craft thoughtful strategies that resonate.
Offline, you can find her dancing, reading romance novels, and enjoying her favorite snacks while brainstorming her next project idea.
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Maddy Greathouse
Strategic Partner
Maddy, Professional Storyteller and the founder of Sustainably Social. She believes your business should fund an extraordinary life and the brands that are crushing it tell a story worth following.
She's equal parts creative director and data nerd, which means the content is aesthetic and the strategy actually works. She has a sharp eye for what makes a brand magnetic and an even sharper eye for what the numbers are trying to tell you. (an analytics report hates to see her coming)
You'll find her with a hot vanilla latte (w/ cinnamon) in hand and a trip out of the country already booked.Strategic Partner
Eyeballs are coming.
Let’s make sure they land somewhere that sells.
If your brand is ready for better ads, sharper creative, a smarter funnel, and a team that can turn attention into actual audience, we should talk.
[ Tell us what you’re building. We’ll tell you what we’d run. ]