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 Modern Marketing for

E-commerce

Modern Marketing Mini Course: Ecomm Brands
$44.00
One time

A 3-part mini-course to map your funnel, fix your leaks, and plan your next 90 days. For product-based founders who are done guessing with ads and discounts and want a simple, numbers-backed plan for traffic, conversions, and repeat buyers. You’ll leave with a funnel snapshot, an optimized product path, and a 90-day promo + retention plan

✓ Instant clarity on your funnel
✓ Know what to fix first
✓ A smarter promo plan

A 3-Part Mini-Series to Map Your Funnel, Fix Your Leaks & Plan Your Next 90 Days

You have a product people love. What you need now is a simple, numbers-backed plan to:

→ Get the right traffic to your store

→ Turn more browsers into buyers

→ Bring customers back again (and again)

That’s exactly what Modern Marketing for Ecomm Businesses is built to do.

The ecomm landscape has changed. Tracking is messier, ads are more expensive, and “post pretty content and hope” is not a strategy.

But what hasn’t changed is this:

  • People are still buying

  • They’re still looking for brands they trust

  • They’re still coming back when the experience is good, clear, and memorable

You don’t need a giant budget or a full-time marketing team.
You need a clear map, a few smart fixes, and a plan you can rinse and repeat.

That’s what this series gives you.

You’ll Walk Away With:

  • ✓ A Funnel Snapshot that shows exactly where you’re losing people

  • ✓ One optimized product path (from scroll to repeat purchase)

  • ✓ A 90-day content calendar built around profit, smart goals and effective strategies

  • ✓ A simple retention plan so your best buyers turn into loyal, repeat customers

Meet your instructor

Krista Ripma

I’ve spent the last decade inside the backend of ecomm brands – inside their ad accounts, email platforms, Shopify dashboards, and Slack channels – helping them figure out why things actually sell.

I’ve watched founders burn themselves out chasing the next “viral” moment, slashing prices to keep up with whatever the algorithm is doing this week. I’ve also watched what happens when they stop guessing, learn their numbers, and build a simple, boring-in-a-good-way system that works month after month.

That’s why I created this series.

I wanted something a small product-based business could afford, that still gives you the kind of thinking and frameworks people usually only get inside a fractional CMO engagement or a big agency retainer. A clear, honest strategy and the exact templates I use when I’m mapping funnels and planning campaigns with my clients.

If you’re willing to look at the real story your numbers are telling and make a few smart changes, this work can change your business. That’s my promise.

See you inside,
Krista

The Curriculum

  • Module 1: Map Your Money: The Ecomm Funnel Snapshot

    → The 3 levers of modern ecomm growth: traffic, trust, timing

    → Warm vs cold traffic (and why this matters so much for your margins)

    → The simple metrics that actually matter:
    CAC (customer acquisition cost)
    AOV (average order value)
    LTV (lifetime value)
    Repeat purchase rate

    → How to identify your top 3 “leak points” (where you’re losing buyers right now)

    Included workbook pieces:

    Funnel Snapshot One-Pager
    From scroll → site → add to cart → purchase → repeat. One clear map.

    Metric Tracker Template
    A simple place to plug in your numbers so you know what to watch every month.

  • Module 2: Turning Browsers into Buyers

    → The non-negotiables of a converting product page (clarity, proof, urgency, photography, and what actually moves the needle)

    → How to use email + SMS to nudge people over the line without being annoying

    → Simple offer design for ecomm:
    -Bundles
    -Starter kits
    -|Gateway” products that create loyal customers

    → A quick-win audit:
    One product page
    One email flow

    Included workbook pieces:

    Product Page Audit Checklist
    Run your page through this and immediately see what to fix or refine.

    “First 7 Days” Email Flow Outline
    A simple framework for your:

    1. Welcome sequence
    2. Cart abandon reminders
    3. Social proof & education emails

  • Module 3: Build Your 90 Day Revenue Plan

    → How to plan a promo calendar that doesn’t rely on constant discounts

    → TOF / MOF / BOF ad structure in plain English so you finally understand how your ads should work together

    →Retention strategies that don’t feel gimmicky:
    -Post-purchase flows
    -Reorder nudges
    -Loyalty touchpoints

    →How to build a realistic 90-day plan you can plug into your calendar and hand off to your team (or future team)

    Included workbook pieces:

    90-Day Promo + Content Calendar
    A pluggable template you’ll fill out during the training.

    Retention Checklist
    What to add or update this quarter to keep customers coming back.

    Ecomm Growth Checklist (One-Pager)
    A birds-eye view of the essential elements a modern ecomm brand needs in place.

Enroll Now

☆

Enroll Now ☆

Modern Marketing Mini Course: Ecomm Brands
$44.00
One time

A 3-part mini-course to map your funnel, fix your leaks, and plan your next 90 days. For product-based founders who are done guessing with ads and discounts and want a simple, numbers-backed plan for traffic, conversions, and repeat buyers. You’ll leave with a funnel snapshot, an optimized product path, and a 90-day promo + retention plan

✓ Instant clarity on your funnel
✓ Know what to fix first
✓ A smarter promo plan

Modern Marketing for Small Businesses

E-commerce

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