Get Them To Actually Show Up.

ShowUp is your simple SMS reminder tool that gets real humans in the (virtual or IRL) room for your events – so the people who register actually show up live.

You don’t need a new channel to nurture.
You just need a clean way to send a few powerful reminders.

ShowUp handles the tech, compliance, and timing so you can focus on hosting the best room of your life.

SIGN UP ↘︎

Why SMS Is Non-Negotiable Now

SMS isn’t a “nice to have” anymore – it’s where your audience actually pays attention.

  • Text messages see open rates around 98% (vs. 20–30% for email)

  • 95% of texts are read within 3 minutes

  • Response and conversion rates are roughly 2x higher than email

  • Well-timed reminder texts can cut no-shows by 30–40% and boost attendance by 50–100%

Tell Me More ↴

Tell Me More ↴

The Real Problem Isn’t Registrations.

It’s Reminders.

You’re already doing the hard part:

  • Webinars, launches, summits, cohorts, membership calls, workshops.

  • Registrations look solid.

  • Then… half the room ghosts.

Meanwhile:

  • Email open rates are “fine” at best.

  • Social posts vanish in the feed.

  • You know SMS is where attention really is…

…but every SMS option you find is:

  • Buried inside a massive CRM you don’t want

  • Charging you per text like it’s 2003

  • Wrapped in terrifying compliance/legal jargon

    & you just need your people to ShowUp.

Enter Showup.

ShowUp is your event reminder hotline.
A simple, compliant SMS reminder system built for one job:

Get more of your registrants to actually attend your event.

No pay-per-text guessing games.
No bloated CRM.
No “Is this legal?” anxiety.

We built the thing we couldn’t find anywhere:
A clean SMS reminder line for live and virtual events, done-for-you by a team who runs launches for a living.

Why We Built It

✳

Why We Built It ✳

Inside Authentic Audience, we kept seeing the same pattern:

  • Events + launches that added SMS reminders had dramatically higher show-up rates

  • We weren’t changing the offer

  • We weren’t doubling ad spend

  • We were just reminding humans to come to the thing they already said yes to

The catch?

To get there you had to:

  • Marry an expensive platform

  • Hire a specialist

  • Or risk sketchy, non-compliant forms and message flows

All we wanted was:

“A simple way to collect SMS opt-ins and send a few clean, on-brand reminders for each event. Flat fee. Compliant. Ad-ready. Done.”

Nobody could build it for under $500.

So, in the time it took us to try (and fail) to find it…

Clay built it.
And ShowUp was born.

Who ShowUp is for…

ShowUp is for you if:

  • You host live or virtual events (webinars, launches, masterminds, membership calls, book launches, challenges, summits, retreats)

  • You’re done with “great registrations, meh attendance”

  • You know SMS is powerful but don’t want a giant CRM

  • You’d rather pay a simple flat fee than obsess over per-text pricing

  • You want a team that understands both compliance and conversion

Here’s the bold part:
When we layer SMS reminders into launches, we routinely see live attendance jump by 50–100% – which means more people hearing your pitch, more buyers saying yes, and more revenue from the exact same marketing you’re already doing.

If your offers already convert and you’re just missing more humans in the room, ShowUp is built for you.

It’s especially powerful for:

  • Coaches and course creators

  • Membership communities

  • Agencies and studios

  • Authors and thought leaders

  • Event-based brands and educators

What ShowUp Actually Does…

  • Compliant Opt-In Forms

    We build a simple, on-brand SMS opt-in form for your event that:

    Collects phone numbers with proper consent language

    Plays nice with Meta + ad platforms

    Lives on your site or landing page

  • Pixel Tracking & Setup

    We install the pixel so you can:

    Run ads straight to your SMS-compliant form

    Build audiences from people who opt in

    Retarget warm leads for future launches

    Most SMS tools don’t think like advertisers.
    We do.

  • Automated Reminder Flows

    For every event, we help you map and schedule:

    “You’re in!” confirmation text

    T-24 hour reminder

    T-1 hour reminder

    “We’re live / doors are open” reminder

    You set the tone and vibe.
    ShowUp makes sure they go out at exactly the right time.

  • Flat-Fee Pricing

    No more refreshing your dashboard wondering what the next bill will be.

    With ShowUp, you can:

    Host events freely within your plan

    Send reminder sequences without stressing about “overages”

    Plan your marketing budget like an adult

    Simple, predictable, flat-fee pricing. That’s it.

  • Hands-On Support from a Real Team

    We’re not a faceless SaaS.

    ShowUp is built and maintained by the same marketing + ads team that runs high-performing launches every month.

    We’ll:

    Set it up with you

    Sanity-check your flows

    Make sure your reminders sound like you, not a robot

Your Investment

For our first wave of users, we’re keeping it very simple:

  • Flat monthly fee for reminder flows across your account

  • Done-for-you setup of your first event (forms, pixel, copy, timing)

  • Priority support from the Authentic Audience team

  • No per-text nonsense. No surprise invoices.

One clean, predictable line item that can pay for itself the first time your show-up rate jumps.

Monthly OPTION 1

Starter

$49

Perfect for creators running a few live events or launches each month.

Up to 2,000 texts / month

  • Done-for-you SMS opt-in form

  • Pixel + tracking setup

  • Reminder flows for your core events

Monthly OPTION 2

Growth

$99

For memberships, recurring webinars, and a busier launch calendar.

Up to 5,000 texts / month

  • Everything in Starter

  • Support for multiple events + recurring calls

  • Enough volume for a full calendar of lives without overage anxiety

ANNUAL OPTION 3

Pro

$599

For agencies and big communities!

Up to 10,000 texts / month

  • Everything in Growth

  • Multi-brand / multi-client support

  • Built to keep multiple rooms full, across multiple launches

As a founding user, your rate is locked in.
When we raise prices, you stay at your original plan.

HOW SHOWUP WORKS:

  • You share your event type, timing, and brand voice. We recommend a reminder flow and gather links, copy, and offers.

  • We build your SMS opt-in form, install the pixel, and create your reminder sequence inside ShowUp. You review and approve the messages.

  • You send traffic (email, social, ads, partners) to your event + opt-in form. ShowUp quietly handles the rest, nudging registrants at exactly the right times.

Result:
More people live.
More conversions without more ad spend.
More momentum from every event you host.

BOOK 1:1 SESSION

A Note from Krista, Founder

I’ve spent the last decade helping founders fill their programs, launches, and events.

Here’s what I know:

You can pour your heart into the best workshop of your life…
You can write the smartest emails, design the prettiest slides, and run the most dialed-in ads…

If people don’t actually show up live, you’re leaving money, momentum, and magic on the table.

When we started layering SMS into our clients’ launches, the difference was undeniable.
We weren’t changing the offer.
We weren’t doubling ad spend.
We were just reminding humans to come to the thing they already said yes to.

The problem? The tools were:

  • Painfully expensive

  • Unnecessarily complicated

  • Or so vague on compliance that it felt risky to even try

So we built what we needed:
A simple, retro-feeling SMS hotline whose only job is to get more of your registrants in the room.

That’s ShowUp.

If you’re hosting events that matter and you’re ready for more of your people to actually be there – live, present, and ready to work with you – I made this for you.

Krista
Founder, Authentic Audience
Creator of ShowUp

JOIN ME ↘︎

ShowUp FAQ:

  • ShowUp sits alongside what you already use. You can link to your ShowUp opt-in form from any landing page, email platform, or registration flow and send reminders to everyone who opts in.

  • Yes. Compliance is baked into the product. We use clear, legally vetted opt-in language and follow SMS best practices so you’re not guessing. You still need to play by the rules (no spam, clear opt-out), but ShowUp is designed around those rules from day one.

  • We’ll draft your initial reminder flows based on your brand voice and event type. You’ll always have final approval and can tweak the language anytime.

  • Not at all. SMS is often more impactful for intimate events – masterminds, high-touch workshops, private launches – where every single attendee matters.

  • Yes. Membership calls, monthly workshops, weekly lives – we can set up flows that support recurring programming as well as one-off events.Item description

  • Perfect. ShowUp doesn’t replace your CRM. It focuses on one job: SMS reminders that increase attendance. Many founders keep their CRM for everything else and add ShowUp as their event “hotline.”