Get Them To Actually Show Up.
With messages people actually read and reminders that hit at the right time, ShowUp gets more of your registrants to actually show up.
You don’t need a new channel to nurture.
You just need a clean way to send a few powerful reminders.
ShowUp handles the tech, compliance, and timing so you can focus on hosting the best room of your life.
Step 1.
Step 2.
Step 3.
Why SMS Is Non-Negotiable Now
SMS isn’t a “nice to have” anymore – it’s where your audience actually pays attention.
Text messages see open rates around 98% (vs. 20–30% for email)
95% of texts are read within 3 minutes
Response and conversion rates are roughly 2x higher than email
Well-timed reminder texts can cut no-shows by 30–40% and boost attendance by 50–100%
What ShowUp Actually Does…
Automated Reminder SMS Flows
For every event, we help you map and schedule:
“You’re in!” confirmation text
T-24 hour reminder
T-1 hour reminder
“We’re live / doors are open” reminder
You set the tone and vibe.
ShowUp makes sure they go out at exactly the right time.
Flat-Fee Pricing
No more refreshing your dashboard wondering what the next bill will be.
With ShowUp, you can:
Host events freely within your plan
Send reminder sequences without stressing about “overages”
Plan your marketing budget like an adult
Simple, predictable, flat-fee pricing. That’s it.
Hands-on Support from a Real Team
We’re not a faceless SaaS.
ShowUp is built and maintained by the same marketing + ads team that runs high-performing launches every month.
We’ll:
Set it up with you
Sanity-check your flows
Make sure your reminders sound like you, not a robot
WHY WE BUILT IT
WHY WE BUILT IT
Inside Authentic Audience, we kept seeing the same pattern:
Events + launches that added SMS reminders had dramatically higher show-up rates
We weren’t changing the offer
We weren’t doubling ad spend
We were just reminding humans to come to the thing they already said yes to
The catch?
To get there you had to:
Marry an expensive platform
Hire a specialist
Or risk sketchy, non-compliant forms and message flows
All we wanted was:
“A simple way to collect SMS opt-ins and send a few clean, on-brand reminders for each event. Flat fee. Compliant. Ad-ready. Done.”
Nobody could build it for under $500.
So, in the time it took us to try (and fail) to find it…
Clay built it.
Who ShowUp is for…
ShowUp is for you if:
You host live or virtual events (webinars, launches, masterminds, membership calls, book launches, challenges, summits, retreats)
You’re done with “great registrations, meh attendance”
You know SMS is powerful but don’t want a giant CRM
You’d rather pay a simple flat fee than obsess over per-text pricing
You want a team that understands both compliance and conversion
Here’s the bold part:
When we layer SMS reminders into launches, we routinely see live attendance jump by 50+% – which means more people hearing your pitch, more buyers saying yes, and more revenue from the exact same marketing you’re already doing.
If your offers already convert and you’re just missing more humans in the room, ShowUp is built for you.
It’s especially powerful for:
Coaches and course creators
Membership communities
Agencies and studios
Authors and thought leaders
Event-based brands and educators
Choose your plan
Tier 1
$49/month
Starter
Perfect for creators running a few live events or launches each month.
Up to 2,000 texts / month
Done-for-you SMS opt-in form
Pixel + tracking setup
Reminder flows for your core events
Popular
Tier 2
$299
Annual Beta
For memberships, recurring webinars, and a busier launch calendar.
Up to 5,000 texts / month
Everything in Starter
Support for multiple events + recurring calls
Enough volume for a full calendar of lives without overage anxiet
Tier 3
$99/month
Growth
A note from our founder, Krista Ripma
I’ve spent the last decade helping founders fill their programs, launches, and events.
Here’s what I know:
You can pour your heart into the best workshop of your life…
You can write the smartest emails, design the prettiest slides, and run the most dialed-in ads…
If people don’t actually show up live, you’re leaving money, momentum, and magic on the table.
When we started layering SMS into our clients’ launches, the difference was undeniable.
We weren’t changing the offer.
We weren’t doubling ad spend.
We were just reminding humans to come to the thing they already said yes to.
The problem? The tools were:
Painfully expensive
Unnecessarily complicated
Or so vague on compliance that it felt risky to even try
So we built what we needed:
A simple, retro-feeling SMS hotline whose only job is to get more of your registrants in the room.
That’s ShowUp.
If you’re hosting events that matter and you’re ready for more of your people to actually be there – live, present, and ready to work with you – I made this for you.
Krista
Founder, Authentic Audience
Creator of ShowUp
FAQs
What platforms does ShowUp work with?
ShowUp sits alongside what you already use. You can link to your ShowUp opt-in form from any landing page, email platform, or registration flow and send reminders to everyone who opts in.
Is this only for big lists and events?
Not at all. SMS is often more impactful for intimate events – masterminds, high-touch workshops, private launches – where every single attendee matters.
Is ShowUp compliant?
Yes. Compliance is baked into the product. We use clear, legally vetted opt-in language and follow SMS best practices so you’re not guessing. You still need to play by the rules (no spam, clear opt-out), but ShowUp is designed around those rules from day one.
Can I use it for recurring events?
Yes. Membership calls, monthly workshops, weekly lives – we can set up flows that support recurring programming as well as one-off events.Item description
Do I have to write the texts myself?
We’ll draft your initial reminder flows based on your brand voice and event type. You’ll always have final approval and can tweak the language anytime.
What if I already have a CRM?
Perfect. ShowUp doesn’t replace your CRM. It focuses on one job: SMS reminders that increase attendance. Many founders keep their CRM for everything else and add ShowUp as their event “hotline.”
Get ShowUp
Get ShowUp
Smart RSVP actions
Multi-touch reminder flows
Event-branded forms
Timezone-smart sending
No-show & replay nudges
Simple API + integrations
Built-in compliance