An In-Depth Business & Marketing Diagnostic
The Authentic Edit
Growth Diagnostic
We go deep into your business to uncover what is slowing growth, where trust or conversion is breaking down, and what to do next across brand, marketing, sales, customer experience, tech, team, and budget.
START HERE
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A strategic deep dive into your business, marketing, funnel, and growth opportunities designed to save you months, if not years, of trial and error, and hundreds if not thousands of dollars as you move into your next phase of growth.
The Authentic Edit
Human led
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AI Ready
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Human led ✹ AI Ready ✹
This process is built for founders who need more than general advice. It is built for founders who need clarity, diagnosis, prioritization, and a smarter path forward.
What is it?
The Authentic Edit
This is a premium, expert-led review of your business designed to show you exactly what is working, what is not, where your customer journey is leaking, and what to prioritize next.
This is a multi-expert diagnostic that looks at your business through the lenses that matter most: strategy, sales, messaging, customer experience, email, social, visual identity, data, systems, tech, team, and budget.
Over the course of 2–4 weeks, our team goes all in to assess the full picture and deliver a robust strategic roadmap you can take and execute from immediately.
You’ll walk away with a 50+ page Growth Diagnostic deck, a detailed Loom walkthrough, and clear recommendations for what to fix, what to keep, what to strengthen, and what support or systems make the most sense moving forward.
FROM KRISTA
Human-led, strategy-led, creative-led—
Krista Ripma, Founder Authentic Audience
Marketing is changing fast.
AI is changing fast.
Consumer behavior is changing fast.
Most businesses do not need more noise, opinions, or disconnected tactics. They need sharper eyes on the business as a whole.
I’m Krista Ripma, founder of Authentic Audience, marketing strategist, two-time funded CEO, and brand builder who has spent more than a decade helping businesses grow through stronger messaging, sharper positioning, smarter visibility, better offers, and more effective marketing. I have worked across launches, ad strategy, business development, content, funnels, and brand growth, and I know firsthand that what changes a business is rarely just one fix. It is seeing the full picture clearly.
You are not just getting my perspective. You are getting a trusted team of specialists, each reviewing your business through a different lens so we can identify what is working, what is being missed, what may be overcomplicated, and where your greatest opportunities are right now.
What makes this powerful is not just that multiple experts review the business. It is that we know how to connect the dots.
We understand that modern marketing is about trust, clarity, customer experience, systems, and knowing where AI can support the business versus where human strategy still needs to lead.
The result is a strategic, in-depth diagnosis of what is happening in your business and what to do next.
This is for the founder who does not just want more ideas. It is for the founder who wants perspective, pattern recognition, and a smarter path forward.
An In-Depth Business & Marketing Growth Diagnostic
This is a human-led, strategic deep dive built to give you clear, honest recommendations based on your actual budget, goals, and current business reality. Our team looks at your business through multiple strategic lenses so the final recommendations are not just thoughtful, but grounded, honest, and useful.
Once we assess the full picture, then organize what we find into a clear roadmap based on your goals, your budget, your business model, and your current stage of growth.
You walk away with clear priorities, expert recommendations, and a strategic foundation you can actually use as a strong internal reference point for future systems, prompt libraries, custom GPTs, or agent-ready workflows.
What We Review & Deliver:
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We assess messaging, positioning, offers, pricing, and overall clarity to understand how compelling, differentiated, and buyable the business feels.
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We review the website, user experience, navigation, calls to action, trust points, page structure, checkout journey, and conversion flow to identify friction and missed opportunities.
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We suggest simple ways to elevate the aesthetic, cohesion, polish, and perceived value of the brand and customer-facing assets, with strategic & creative recommendations to build stronger trust, clarity, and overall feel.
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We analyze how people are finding your business and what happens when they first enter your world: from lead magnets and landing pages to podcast, content, and other entry points.
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We audit the email ecosystem for performance, automations, welcome flow, sales strategy, nurture gaps, and opportunities to strengthen trust and conversion.
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We review one or more social channels for profile clarity, messaging, creative direction, visual hooks, engagement, and conversion potential.
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We assess how the business moves people from awareness to action and identify where sales friction, weak points, or missed conversion opportunities may exist.
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We review the platforms, tools, and backend systems supporting the business and recommend what makes the most sense for the current stage, budget, and growth goals.
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We review relevant competitors and adjacent brands to identify positioning patterns, messaging gaps, offer differences, customer experience cues, and opportunities for stronger distinction. This helps us understand where the business blends in, where it can stand apart more clearly, and what strategic moves may strengthen relevance, trust, and conversion.
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Where relevant, we help shape the kind of strategic and messaging foundation that can later be used to build a stronger custom GPT, prompt library, internal AI assistant, or agent-ready reference point: grounded in the actual voice, brand, and strategy of the business.
Want to go even deeper?
The Expansion
Our most comprehensive diagnostic for more complex businesses, multiple offers, backend infrastructure, or founders preparing for a bigger level of growth. Choose from one or all below.
THE EXPANSION ADD-ON MENU INCLUDES
We review current or past paid campaigns to assess audience targeting, creative, funnel alignment, spend efficiency, and opportunities to improve performance.
PAID ADVERTISING STRATEGY
We review your current SEO and keyword strategy to assess how discoverable your business is, where search opportunities are being missed, and how your content, offers, and website can better align with what your audience is already looking for.
SEO & KEYWORD STRATEGY
MEMBERSHIP, COURSE OR PLATFORM REVIEW
We assess the backend experience of your membership, course, or platform to identify friction, gaps, and opportunities to improve usability, clarity, and customer experience.
We review how customers are welcomed, supported, and kept engaged to identify ways to strengthen retention, trust, and long-term value.
RETENTION & ONBOARDING ANALYSIS
We identify what support is actually needed, what roles may be missing, what may be overbuilt, and where smarter hires or contractor support could move the business forward.
TEAM & HIRING RECOMMENDATIONS
A live call with our team to walk through findings, answer questions, discuss priorities, and map the clearest next steps in real time.
LIVE STRATEGY DEBRIEF
Honest Roadmap & Refferal Ecosystem
One of the biggest advantages of this process is that we are not here to sell people on unnecessary execution.
We are here to tell the truth.
Clients give us their budget, their goals, and their current business reality, and we give them the most honest roadmap we can: including what to fix first, what can wait, what tools and systems make sense, what support they may need, and where their money will go furthest.
Where referrals are helpful, we can also point clients toward trusted next-step support through our ecosystem based on specific needs, industry & budget, including:
a Business Club of 400 active women founders
a Creator Roster made up of dozens of reputable specialists across a range of price points and areas of expertise
You will RECEIVE
a 50+ page Growth Diagnostic deck for your next stage of business growth
a detailed Loom walkthrough of findings and recommendations
prioritized next steps based on goals, budget, and stage of growth
recommendations for tools, systems, support, and strategic focus areas